Why Is Reputation Management So Important?
No matter how potential customers find out about you – online search, referral, social media post, etc. – 82% will end up checking out your reputation.
What will they find? If it’s not at least 4+ stars, most will move on to the next business they find.
When you PROACTIVELY work to develop a 4 and 5-star reputation, you position yourself as THE obvious choice for the products and services you offer.
Proactively developing your reputation requires:
➡️ A system for requesting reviews automatically,
➡️ Tools to help this system operate effectively,
➡️ Accountability for everyone involved,
➡️ A process to address negative feedback, and
➡️ A way to promote your positive reputation.
None of these happen by accident, which means you need a plan and a process to implement for your business.